Marketing Communications expert and Managing Director, Prima Garnet Africa, Mr Lolu Akinwunmi, has advised the federal government to urgently reorganise the Nigerian Ministry of Information in order to ensure maximum value and effective public information management.
Akinwunmi, who spoke at the launch of a book, SKIN for SKIN: The Prima Garnet Story, in Lagos recently, said the nature and structure of the current Information Ministry is more of a colonial relic and cannot cater to the robust, interactive communications needs of a developing country in the 21st century.
The advertising guru, who at one time, headed the federal government’s rebranding project said there was no good reason the Information Ministry would be different from the Ministry of Communications and insisted the two should be merged into a single Ministry to be known as Ministry of Public Communications.
Such an arrangement, he said would enable a strategic approach to positively manage the perception of government and its leaders while at the same time ensuring a stronger engagement between the government and the people by exploring technology and all other interfaces needed to effectively communicate with the people and engage the international community.
“We do not need a Ministry of Information that is separate from the Ministry of Communications because the two are so intertwined there is no need to separate them in this modern time.