A new study has found that people care most about aesthetics when deciding which phone to purchase.
Following aesthetics, consumers ranked technical characteristics and functionality as other factors influencing their purchase decisions.
Technical characteristics and functionality also influenced purchasing decisions
Researchers from the University of Seville and the Catholic University of North Chile surveyed approximately 390 Brazilian and Chilean people to discern their attitudes about buying smartphones.
About 76 percent said they used a phone with an Android operating system, while just over 21 percent used an iPhone running on iOS.
They then asked the participants to rank whether aesthetics, color, form-factor, design or the feel of the phone mattered most.