DVD players have been taken off the shelves in one of Britain’s leading stores.
John Lewis has decided to move on from the iconic format more 20 years after its creation due to declining sales and the emergence of streaming services.
The high-street outlet will continue to sell Blue-ray players – the DVD’s successor – which can still be used to play regular DVDs.
Demand for DVD players plummeted by 40 per cent and condemned the archaic form of entertainment to the history books alongside VHS, floppy discs, cassettes and other bygone mediums.
DVD players all but eradicated the VHS tape when they reached widespread popularity after a modest launch at the end of 1996.
Initial prices spanned from $600 – $1,000 (£460 – £770) but they soon dropped in cost to a fraction of this original fee.
By the turn of the millennium the were available for $100 (£77).
However, the reign atop the home entertainment world was abruptly ended when Blu-rays emerged at the end of the ’00s.
Gill Hind, director of TV at Enders Analysis, told the BBC that the profit margins for DVD player sales is now too small to make it worthwhile for the upmarket retailer.
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