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Julius Berger Maintains Sector Leadership At IAMBRANDNIGERIA Awards

Julius Berger Nigeria Plc has for the third consecutive time won the Building & Construction Sector Leadership award at the highly coveted Top 50 Brands in Nigeria event, which held in Victoria Island Lagos at the weekend.

Mr Taiwo Oluboyede, the CEO of IAMBRANDNIGERIA, the organisers of the Top 50 Brands in Nigeria awards, described Julius Berger as a widely acknowledged, operationally sound, technically respected, and, in fact, a glowing benchmark brand differentiator in the area of its core competence.

According to Mr. Oluboyede, “Brand is that thing that makes a consumer to choose a product/service over another. It is subliminal and an intangible factor that uniquely distinguishes one from the others.”

He added that beyond the pricing of a product or service, patronage and choice is often seriously made by the consumer’s experience as well as the promise of the particular brand; both of which, he said, verifiably define the superior and valuable Julius Berger brand.

Mr. Oluboyede said that in order to ensure that the necessary, and irreducible objectivity of the definitive Top 50 Brands in Nigeria awards, the Brand Strength Measurement, BSM, model of analysis was used both for the nominations as well as for selection of eventual winners in all categories.

Branding, he said, is objective, long-term and it is macro in space and time. In the evaluation and rating of the Top 50 Brands in Nigeria in 2018, the Brand Strength Model (BSM index) tests a brand’s ability to deliver its promise to the consumers from the consumer’s point of view.

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The model uses basic qualitative elements with seven variables. The variables include brand Identity as top on the mind awareness by consumers; optimal social media engagement; quality elements such as ISO/SON ratings; market and category leadership; products and service delivery processes and innovation; nationwide presence or spread; and environmental and community consciousness and friendliness which consolidates into proactive and healthy corporate social responsibility programmes.

Julius Berger started work in Nigeria with the construction of EKO BRIDGE in Lagos in 1951. Years of steady growth had followed that pioneer project during which JB, as Nigerians fondly call the company, grew to become the dynamic Nigerian company it is today. Throughout this time, Julius Berger has deployed progressive construction methods to ensure that innovation and quality are prioritized for the benefit of its clients.

The Company emphasises the deployment of progressive construction methods and innovative technologies to achieve sustainable value- driven solutions. With a portfolio covering planning, design, engineering, construction, maintenance and operation, Julius Berger offers clients distinct advantages through the provision of holistic service carried out in accordance with global standard for health, safety and environmental protection. No matter the challenge and regardless the scope, Julius Berger approaches each project not only as a contractor, but as a partner for project success.

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The company’s scope covers all areas of construction, including the pre and the post phases. By the jealously guarded work culture of the company, success is built on the strategy of having vertically integrated operations, which improve efficiency and timeliness of project execution. Additionally, subsidiaries support the company’s ability to offer a complete range of construction-related services. Julius Berger is a brand that is unmistakably recognised throughout Nigeria, a brand that has built a track record of delivering the highest level of performance and a brand synonymous with quality and reliability.

In the words of the understandably happy head of media relations office of Julius Berger Plc, Prince Moses Duku, who received the strategic brand leadership award on behalf of the company at the 2018 event, , “It is and remains the promise of Julius Berger Nigeria Plc to maintain our earned momentum and be only consistently and increasingly reliable. We promise to remain ever excellently and innovatively Julius Berger to our clients”.
Source: Independent

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