National Broadcasting Commission (NBC), has launched the much awaited video on demand (VoD) platform, PlayVoD, in partnership with FreeTv and Play Tv.
PlayVoD is a platform that allows subscribers access premium Nollywood Blockbusters through the use of a customised dongle.
Subscribers on both Free Tv and Play Tv will therefore have access to any Nollywood movies of their preferred choice without the use of internet
The platform promises to deliver the cinema feelings and experience to subscribers in the comfort of their homes.
Mallam Is’haq Modibbo Kawu, director-general, said, PlayVoD is a value added service (VAS) on the Digital Switch Over (DSO), that deepens the reality of the DSO and invariably helping regulators curb piracy in the industry.
Also speaking on the occasion, Olumade Adesemowo, managing director, Inview Nigeria Limited, expressed delight over the launch of the platform stating that it will completely change the economics for the entire Nollywood industry.
Nollywood actress Ayo Adesanya and her Kannywood counterpart Uzee Usman who were present at the event said the launch is another initiative that will help all the stakeholders especially the movie makers to curb piracy which is a major challenge that’s facing the industry.
This service enables customers to access high quality digital movies on demand without any expensive internet or data charges.
Viewers will be able to select from an ever increasing library of movies which are constantly pushed direct to the Set Top Box without incurring any data charges. Customers then simply select the film they want to watch and pay to view – with the movie accessible for 3 days after activation.
In order to gain access to the service customers only need purchase a PlayVoD dongle which includes a one-time activation fee and one movie for free.
The service will be launched across the country and customers will get access to the service via a free software upgrade that will be sent to their Set Top Box automatically.
This exciting movie platform is an excellent way for viewers to have an at home cinema experience at a highly affordable cost and be confident that they will get superior viewing experience to pirated alternatives.
The PlayVoD service will help restore value to Nollywood, a world leading creative industry that is currently blighted with piracy.
Content creators will finally get a secure, high quality platform to distribute their content with confidence and enable Nigerian citizens to enjoy great quality, legitimate entertainment at home – at the fraction of the cost of an expensive pay tv subscription
Other notable personality and partners at the launch were: Funmi Adenaike, General Manager of Play Tv, Toyin Subair; Media and Entertainment industry leader, representatives of Bank of Industry (BoI) and Filmone Production & Distribution, movie producers and DSO stake holders.
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