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Apple To Take On Netflix With New TV Streaming Service

Apple’s March event is taking place tomorrow, and the company is rumoured to be unveiling its answer to Netflix

Apple is preparing to launch a new subscription video streaming service at its Spring event in California tomorrow.

The iPhone maker sent out invitations to the event earlier this month, with the tagline “It’s show time,” hinting at a showbiz theme.

Apple is rumoured to have sunk $1 billion of investment into the new video streaming service, which will compete directly with Netflix and Amazon Prime Video.

The service will offer a mixture of original content commissioned by Apple, and TV shows and movies from the likes of Nickelodeon, MTV, Vh1.

Apple CEO Tim Cook will lead Apple’s March event with a keynote address (Image: Publicity Picture)

Original content is rumoured to include a revival of Steven Spielberg’s 1985 series “Amazing Stories” and a space drama called “For All Mankind” from Battlestar Galactica creator Ronald D. Moore.

There’s also a drama about a morning TV news show, starring Reese Witherspoon, Jennifer Aniston, Steve Carell, and a true crime drama called “Are You Sleeping”, starring Octavia Spencer.

Rumours have consistently said that owners of Apple devices will be able to stream at least some of the service’s original programming for free.

Apple TV handout
Some content will be available for free if you already own an Apple TV (Image: Apple)

However, there will also be a monthly subscription component, which is likely to be positioned competitively against Netflix and Amazon Prime – and could be bundled with Apple Music.

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Netflix and Amazon streaming packages both start at £5.99 per month. Apple Music costs £9.99 per month for individuals, or £14.99 a month for a family plan.

The new video streaming service will most likely be integrated directly into the TV app on iOS and Apple TV.

The TV app currently acts as a hub for TV shows from other video streaming services, such as BBC iPlayer, ITV Hub and My5, as well as shows and movies downloaded from iTunes.

There may also be a browser version of the Apple TV streaming service, so people who don’t own an Apple device can watch on a PC.

The other big announcement at tomorrow’s event is reportedly the launch of Apple’s long-rumoured subscription news service.

Described by some as a “Netflix for news”, the Apple News service is said to offer access to popular newspapers and magazines for a fixed monthly fee

This could include unlimited access to paywalled content from publishers such as The Wall Street Journal and The Washington Post.

However, Apple is reportedly requesting a 50% cut of revenue from the service, as well as access to some subscriber data, which has not gone down well with the publishers involved.

Source: UK Mirror

Apple TV

It is not yet known what Apple plans to charge for the new video streaming service.

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