Home > Electrical/Electronics > Computer (I.T) > How To Improve Your Business Visibility On Google Search

How To Improve Your Business Visibility On Google Search

It’s no secret that Google is one of the most important tools in your marketing arsenal. With an average of over 3.5 billion searches conducted each day (according to Internet Live Stats), there are a lot of eyeballs glued to Google’s search results.

Whether you’re trying to sell a product on Amazon or grow your personal brand, Google can serve as a powerful resource — but only if you use it right. With that in mind, here are a few simple tips you can use to maximise your exposure so you can achieve your marketing and growth goals:

Utilise Google Ads extensions

Keywords are crucial to success with Google Ads, but this is far from the only way you can improve the reach and effectiveness of these PPC campaigns.

In an email conversation with Callum Davies, my co-author for the book The Must Have Guide to Google AdWords, he explained, “Extensions are a great way to add key descriptive text without taking up space in your actual ad. For example, a location extension can help you gain another coveted spot in Maps, or you can use price extensions to showcase specific services to increase sales.”

With such a wide range of extensions available, it’s easy for marketers to find options that will help them meet their campaign goals. On average, Google reports that ads using extensions improve their click through rate by 10 to 15 per cent. Relevant extensions can also improve your quality score for even better results.

READ ALSO  Hacker Breaks Into NIMC Server, Steals Over 3 Million NIN

Leverage the power of Google Maps

For small businesses, few tools can be more helpful than Google Maps.

By setting up a My Business account and incorporating map extensions to Google Ads campaigns, you can ensure that local Web users will be more likely to discover your business. According to SEO expert Bradley Shaw, 46 per cent of Google searches are looking for local businesses – and 72 percent of that group will visit a relevant store that is within five miles of their location.

During a phone call with Jet Saini, CEO of Drip Digital, he explained that ranking in Google Maps requires much more than just listing your business. “There are three keys to your maps ranking: distance, relevance, and prominence,” he says.

“First, Google will factor in your distance from the person conducting the search, as well as how closely your listing matches what they’re looking for. Your prominence then comes into play, based on things like SEO rankings and reviews for your business. To show up on Maps results, you need to provide detailed business information and use strategic location keywords so you can be better optimised for local searches.”

Double down on content production

SEO is vital for moving up in Google rankings.

READ ALSO  NCC To Create Sandboxes, Accelerators And Regulate Social Media

Though you should start by conducting a thorough keyword analysis and incorporating top keywords in page titles, meta tags and more, consistently delivering relevant content will make all the difference for your long-term SEO strategy.

Focus on your sales funnel and the content that will be most beneficial to your customers. This content isn’t necessarily designed to make a sale — instead, you are informing and/or entertaining prospective customers so they learn to view you as a source of reliable information. This makes them much more likely to have a favourable impression of your brand, while continually updating your website will build your authority with Google.

A Digital Viday case study on computer hardware manufacturer Lenovo is just one example of content marketing’s potential. To build trust and awareness, their content marketing team created a central hub focused on industry news and information. With 250 high-quality articles, the team gained 1.7 million visits and $300m in sales — all by providing relevant, helpful content.

Source: punch

Total Views: 114 ,
0
0

29 thoughts on “How To Improve Your Business Visibility On Google Search

  1. Pingback: Homepage
  2. Pingback: istanbul escort
  3. Pingback: these details
  4. Pingback: sage pest control
  5. Pingback: Mitch Brownlie
  6. Pingback: 스포츠토토
  7. Pingback: 메이저사이트
  8. Pingback: 카지노사이트
  9. Pingback: movies
  10. Pingback: cbd oil
  11. Pingback: i99 casino
  12. Pingback: w88 thailand
  13. Pingback: ignou mapc project
  14. Pingback: tile bong da
  15. Pingback: Azira Torbor
  16. Pingback: dominoqq
  17. Pingback: 바카라사이트
  18. Pingback: google

Leave a Reply

Your email address will not be published. Required fields are marked *