LG’s enormous 8K OLED TV is now coming to markets worldwide following its initial launch in South Korea earlier this year.
The electronics giant announced today that it has begun rolling out two 8K models – the OLED and NanoCell TVs – in the United States, United Kingdom, Australia, and Germany.
This includes the mammoth 88-inch OLED model, which will sell for an eye-watering $42,000.
At CES 2019, 8K TVs were arguably one of the biggest trends being showcased by gadgetmakers, with LG, Samsung and Sony all jumping into the fray.
LG’s OLED88Z9P is now the largest and highest-resolution OLED TV on the market, according to CNET.
The screen is a whopping 88 inches with 8K Ultra HD resolution, or four times the pixels of a 4K TV.
LG also said it’s the largest OLED TV it has ever shipped.
‘The TV employs an advanced panel with over 33 million self-emitting pixels to deliver LG OLED TV’s iconic picture quality, ensuring the most lifelike colors in a wide viewing angle, an infinite contrast ratio and true blacks,’ LG said in a statement.
It utilizes LG’s Alpha intelligent processor to provide a clearer and brighter picture on screen.
LG said the processor uses AI to ‘optimize content,’ such as reducing noise and perfecting brightness, but it doesn’t go into much more detail beyond that.
An algorithm also helps to improve the TV’s audio quality – something it’s capable of doing on its own, without user controls.
‘Deep learning significantly improves output by analyzing source content to produce enhanced sound effects in movies, deeper bass in music and clearer voices in sporting events,’ LG said.
‘Users can adjust the sound to suit viewing conditions or let the TV set the best sound levels based on the environment.’
That should address the issue that 8K is still in its infancy, making it difficult to find content that’s super high-res.
Users can watch some 8K YouTube videos and 8K Blu-ray content, but streaming services like Netflix and Hulu don’t support 8K resolution yet.
Rather, the TV’s onboard algorithms can upgrade 4K content to meet 8K resolution.
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