In 1986, when US-Japan semiconductor trade friction was at its height, Akio Morita phoned Bob Galvin, chairman of Motorola to suggest a talk.
Industry glitterati from both countries met up in LA. The US position was that they only had 10% of the Japanese market whereas they had 60% of the European market which suggested that they were being restricted in their access to the Japanese market.
After initial comments had been exchanged Morita asked: “What would make you happy?”
The Anericans had a confab and decided to ask for a 39% market share.