In January of 2001, the Nigerian Communications Commission conducted the Nigerian GSM auction. MTN paid $285m for one of four GSM licenses On May 16, 2001, the first mobile call from the MTN network in Nigeria was made making it also the first GSM call in the country.
The historic event would go on to define a revolution in Nigeria’s mobile telephony sector.
In January 2003, the then president, Olusegun Obasanjo commissioned the network’s digital microwave transmission backbone, the 3,400 Kilometre YhelloBahn.
Connecting people Since that first phone call was made, MTN has gone on to provide the opportunity for millions of Nigerians to connect and foster better relationships. Statistically, 20 million Nigerians live in areas where MTN is the sole provider of communication. With 70 million active subscribers and 32.6 million active data subscribers, MTN is the largest provider of communication services in Nigeria.
And there is a reason for this.
MTN has continued to prioritise penetration to people and places in Nigeria many don’t even know exist. These people rely on its network to connect with family and loved ones.
Infrastructure
This digital penetration is being accelerated annually.
Following the Nigerian government’s plan to increase broadband access from 45.09% to 90% between 2020-2025, MTN announced that it plans to invest N640 billion in the next three years to expand access.
Community Reach
Central to MTN’s operation is the continuous project to reach more people. This reach however has moved from providing communications access to directly touching lives. At the moment, MTN has 47 project categories ranging from health to sport, education, and many more.
The MTN Foundation began full operation in 2005 just a few years after the company was established and it has become an integral and recognisable part of its project.
So far, the foundation has reached 850 active project sites spread across 446 local government areas in all 36 states of the federation and Abuja. This has reached 19 million Nigerians in 2,476 communities at a cost of N22.66 billion.
Through the ‘What Can We Do Together’ initiative, MTN provided furniture to more than 200 schools; installed 50 bore holes and 40 transformers; upgraded 120 primary health care centres; and supported children in 120 primary schools and orphanages.
Over 4,000 youths have been awarded scholarships while 2,000 participated in ICT and Business Skills training sessions. Ultimately, 40 emerging entrepreneurs have been awarded grants and equipment loans.
Public Sector Partnership MTN has partnered with the public sector as an indirect way to reach out to the people. Through government ministries and agencies, the company has carried out interventions in the health education, drug, science and technology sectors, etc.
Some of the partnerships have been with the Federal Ministry of Humanitarian Affairs, Disaster Management and Social Development, the Federal and State Ministries of Health, the Federal Ministry of Education, the Federal Ministry of Communication and Digital Economy, the Federal Ministry of Youths & Sports Development, the State Ministries of Science & Technology, the National Drug Law Enforcement Agency (NDLEA), the National Universities Commission – National Drug Law Enforcement Agency (NDLEA), the Nigeria Centre for Disease Control, (NCDC), the National Primary Health Care Development Agency (NPHCDA), the National Universities Commission and the United Nations Office on Drugs and Crime (UNODC).
COVID-19 Response
Following the outbreak of the COVID-19 pandemic in 2020, the telecoms company went straight into action activating a N25 billion intervention plan to mitigate the spread of the virus, provide relief materials, access to quality information and support for businesses.
N20.3 billion of the fund went to customers with over 4bn free sms sent in 3 months. Also, there were over 1.7m free money transfers by about 100,000 people using the MoMo Agent Network, over 3,000 TB free data used to access zero-rated health websites, daily free access to Ayoba messaging app and zero-rated access to educational websites for students and pupils N500 million worth of PPE and medical supplies from MTN Foundation went to frontline workers while there was also the provision of toll-free lines (3 months) to support consultations for high-risk patients and on-call doctors. MTN also provided a 350kva generator to the NCDC Abuja Isolation centre.
The company donated N1 billion to the CACOVID fund and N10 million to the Lekki Foodbank.
As part of its COVID-19 response, N500 million in airtime, devices, data, and analytics were provided to 36 state governments and FCT while N9.2 million worth of data and airtime was provided to the Lagos State Government. N3.6 million in data was also provided to the Federal Ministry Of Health.
Fintech
With 4.7 million active fintech users on the MTN platform, the company is the leading provider among other networks. The introduction of its mobile money (Momo) has also boosted financial penetration. Currently, there are 41.8 million active Momo users. This has improved financial inclusion and expansion to a lot of Nigerians.
Banking
As part of its contribution to Nigeria’s financial infrastructure, MTN provides network support to more than 50,000 POS and ATM machines. This support enables the provision of banking services to more people.
MTN has enabled 4.3 billion rapid and expedited transactions via USSD and this number is expected to rise as more Nigerians embrace mobile banking.
Taxes and levies
Since it began operation in Nigeria, MTN has paid N2.29 trillion in taxes and levies to the federal government of Nigeria. It has also provided N2.81 trillion capital investment.
As part of its tax-compliance stance, the company recently announced its plan to reconstruct the Enugu-Onitsha Expressway. This was in response to the federal government’s call for an Infrastructure Tax Credit Scheme.”
Truly Nigerian
The company has over 1,800 workforces across the country with 99 percent of them being Nigerians.
This has translated to the development of a global leadership pipeline with Nigerians serving in managerial roles in other countries like Liberia, Guinea Conakry, Cote d’Ivoire and Benin republic.
Awards
In 20 years. MTN has been recognised as one of the best companies in Nigeria. As recently as 2020, the company has been recognised as the Brand of the Year by marketing Edge, Most Responsive Organisation to the Covid-19 crisis at the Nigeria Risks Award and
Employer of the year (platinum Category) by Investors in People Award. It was also recognised by the Nigerian website Neusroom.com as one of the 100 companies in the world that helped citizens get through the COVID pandemic.
20 Years and Beyond
In 20 years, MTN has risen to become the biggest telecommunications company in Nigeria by market share, subscribers, and reach. This is thanks to its focus on people and centring their needs to provide access to communications.
It has also become one of the biggest investors in people, infrastructure, and the economy.
Source: allafrica
