SEO is arguably the best method to improve the website’s traffic organically. Implementing the right SEO strategy can help an organization achieve its marketing goals. It can increase the number of conversions, make the brand more recognizable, and improve website traffic and engagement with customers.
Moreover, SEO strategies benefit an organization for a long time if regular updates are made.
The SEO and marketing industry in Atlanta is flourishing owing to a high concentration of businesses and tech startups. A healthy business environment, coupled with a vast pool of young talent and a network of VCs, CEO, and incubators, is slowly making Atlanta one of the country’s best technological hubs.
Atlanta is also home to five Unicorn Startups, which shows the healthy business environment of the city. Besides the Unicorns, the city is now the hub for more than thirteen thousand tech companies.
Many local Atlanta SEO agencies can help startups and businesses scale their operations by achieving marketing goals organically.
When you hire an SEO agency, they will first perform an SEO audit of the business website to determine problems and areas of improvement. However, this audit is an intricate process that lays the groundwork for the SEO plan.
Here are some of the components of an SEO audit.
- Competitor research
The SEO audit begins with scanning the competition. It is important to keep an eye out for them as it gives an idea that you can surpass them.
Having the information about what the competitors are doing enables you to one-up them.
An SEO agency will focus on how the competitors work on their organic keyword, monthly traffic, domain authority, and other related metrics.
The agency uses various tools and software to perform competitor analysis.
- Check the metrics on Google Console.
The agency will check whether your website is being indexed and crawled by Google through the google console.
If not, they will enable crawling and request indexing from Google to rank on the SERP.
If there is an issue, they will fix the sitemap and thoroughly scan the robots.txt file to determine the root cause. The website owners often have disabled crawling from the Google console and do not even realize it.
- Website’s accessibility
Page redirects, 404 errors, and slow loading speeds are some of the most prevalent accessibility issues of a website.
These issues have a negative impact on the user experience, but they can also lower the rankings of a website.
Such issues must be fixed instantly, as ignoring them could severely hamper the ranking.
- Assessing the quality of links
The website must have relevant external and internal links as it is one of the primary factors that Google considers for indexing a website.
Having relevant internal and third-party links increases the website’s domain authority, which in turn improves the rankings.
An SEO agency will take advantage of various software to determine the quality of links and explore new link opportunities.
- Keyword analysis
It is one of the most important aspects of a website audit. Herein, the experts will take a deeper look into the usage of keywords on the website.
They will assess which keywords are bringing in the most traffic and for which keywords your website is ranking well on the SERP.
Besides, they will also analyze which keywords are responsible for the most conversions.
Keyword analysis helps identify the gaps that the agency can address in their SEO plan for the website.
- Content evaluation
Content is the backbone of any marketing strategy. With relevant and unique content on the website, the agency will be able to integrate relevant keywords to increase traffic.
The experts will look at what blog posts or pillar pages bring in the most traffic and conversions. An expert SEO agency will not only evaluate the content from the SEO perspective but will also look at it from a user’s perspective. The content must not only be aligned with SEO’s best practices, but it must also provide value to the visitors.
Herein, they will determine the gaps in the strategy and address them in the content marketing plan.
These are some of the essential components of an SEO audit that an Atlanta SEO agency will perform for your business website. Using the initial SEO audit findings, they will devise a roadmap for local and country-wide SEO.
Source: Doncaprio
