Organizational identity refers to the way in which an organization perceives itself, as well as how it is perceived by others. It encompasses the organization's core values, beliefs, culture, history, and vision for the future. When you ask founders, "When you think about your company, who are you?" you often get
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For agencies and other service consultancies that specialize in small businesses, few things can be more helpful for increasing revenue and the lifetime value of your clients than making the most of upselling opportunities. The business-to-business equivalent of a McDonald's employee asking if you'd like to upgrade from small to medium
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B2B partnerships, or business-to-business partnerships, refer to collaborative relationships between two or more businesses that work together to achieve common goals. These partnerships are formed for a variety of reasons, including to expand market reach, reduce costs, gain access to new technologies or expertise, or increase revenue. From analyzing the market
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As founders, we know one of the biggest challenges is gaining funding. Entrepreneurs who are newer to the space (and even those who are veterans) tend to focus on raising capital and getting investments as the only or best way to get the funding they need. This is certainly the
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There is no doubt that TikTok has evolved beyond the newcomer application that brands initially dismissed. TikTok has come a long way since its early 2020, deep-in-a-pandemic-lockdown days. Indeed, the platform started as an app for dancing teenagers, lip-syncs and pure entertainment — and this is the main reason many
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This includes the technological know-how that is believed to be "pivotal" in developing and funding innovations to support net zero transition A new report jointly produced by McKinsey & Company, Elevandi and the Monetary Authority of Singapore (MAS) reveals that fintech companies could play a significant role in helping to mobilise
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It's important for business leaders to continuously learn and enhance their skill sets, as they will change as the business climate changes The path to entrepreneurship can be heavily laden with many difficult challenges that require business leaders to possess a diverse set of skills. I believe that it’s important for business
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A culture of savings refers to a societal mindset or value system where individuals prioritize saving money and avoiding excessive spending. This is often instilled through personal experience, upbringing, and cultural norms and can lead to behaviors such as budgeting, investing, and planning for the future. Cultures of savings can
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Slump. Bust. Dip. Whatever you call it, it happens to all businesses at some point. And that means you need a solution so you can avoid the slump when it happens to your business and grow faster when it does happen. The first thing you need to know is that it's
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Stakeholders at the one-day strategic conference on the Nigerian startup ecosystem have stated that the country must deepen collaboration between the private and public sector players for the country to attain the needed growth in the startup space. Tagged, ‘Strategic fore-sighting: A peep into the future of start-ups in Nigeria’, stakeholders
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