Google Trends shows that inbound marketing has existed for a long time but only gained relevance in 2010. The whole idea of this marketing strategy has always been to promote brand visibility and gain customer interaction by sharing valuable content with your target market. With more startups, business brands and digital
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With more than 2000 spoken languages, Africa’s linguistic diversity is second only to Asia. A third of the world’s languages is spoken by the 1.2 billion people living within her 54 countries. But the language of artificial intelligence is yet to gain fluency. It has become hackneyed to weave AI into
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In November 2019, local gunmen killed 37 employees of Canadian miner Semafo who were travelling to work at the Boungou mine in Burkina Faso, raising awareness of the dangers faced by mining majors operating in foreign countries. GlobalData’s mining technology writer JP Casey looks at the security issues. Casey said: “Quantifying
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To develop futuristic technologies like quantum computers, scientists will need to find ways to control photons, the basic particles of light, just as precisely as they can already control electrons, the basic particles in electronic computing. Unfortunately, photons are far more difficult to manipulate than electrons, which respond to forces as
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Gunsel was the first automotive company in the Mediterranean to unveil her Electric Vehicle design in 2016 and it has successfully completed her working prototype of Model B9. There were 109 engineers and R&D team that carried out the project among whom are three Africans of Nigeria origin. In total, they
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Every cell in our body has a computer-like control system that sends biological signals through thousands of circuits to monitor the cell’s needs and regulate its responses. But when diseases such as cancer arise, these regulatory circuits often go awry, resulting in unnatural signals and responses. The ability to accurately detect
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Sanofi, a global biopharmaceutical company dedicated to improving the lives of people worldwide, is calling on technology entrepreneurs and startups in Nigeria to participate in its 2020 AfricaTech Challenge. Viva Technology (VivaTech), is the biggest tech event in Europe. It gathers under one roof the brightest entrepreneurs, executives, investors, students and
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Scatec Solar, Norwegian company specializing in photovoltaics (solar electricity), has connected its first solar farm to the South African grid. The new operation adds 86 MW of the 258 MW required in the solar power complex currently operating in Upington, South Africa. “We are pleased to reach another milestone with the
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Apple’s next iPhone may arrive as soon as next month. A new report out of Germany this week claims that the Cupertino, Calif.-based company is planning on hosting an event March 31 where it is expected to unveil the successor to the lower-priced iPhone SE. The new phone is expected to have
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Elena Lucherini achieved high grades in her computer science master's courses in Italy, yet she couldn’t help but feel that something crucial was missing. “You code all day and don’t have to care about anything else,” she said. “It was just the nerdy stuff with basically no focus on ethics
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