Facebook is shutting down its TikTok competitor Lasso.
The social network introduced the app — which allows users to make short video clips similar to TikToks — back in November 2018.
The digital white flag was spotted by a reporter from CNN, and users of the app were informed it would be killed on July 10.
It’s not the first time Facebook has shut down copycat apps. It previously killed apps called Poke and Camera — imitations of Snapchat and Instagram — after they failed to gain much traction. Facebook later purchased Instagram for $1 billion. Facebook also recently shut down Pinterest clone Hobbi.
The shuttering of Lasso comes ahead of Instagram’s own TikTok-like tool, called Reels. Instagram has found great success copying the features of Facebook’s rivals, including stealing stories and face filters from Snapchat.
Reels will allow users to make 15-second video clips set to music and post them to their story. The videos will also have the potential to go viral on a Top Reels feed in the app’s Explore section.
Source: Nypost
