Branding is important for both renowned businesses and start-ups. Focusing on product and service is ok but branding cannot be overlooked. Brand building for startups allows them to identify targeted customers so that product/ service benefits can be projected to them effectively. Branding elements Business promotion and awareness generation drives are done
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The power of storytelling, how to engage your audience. Whether we’re dealing with creative pursuits like filmmaking or building companies from scratch, the one thread that weaves important products together is a good story. If you really think about it, the most successful companies have thoughtful narratives behind them. They
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Nigerian fintech startup Kuda — a digital-only retail bank — has raised $1.6 million in pre-seed funding. The Lagos and London-based company recently launched the beta version of its online mobile finance platform. Kuda also received its banking license from the Nigerian Central Bank, giving it a distinction compared to other
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Key startup mistakes to avoid when building a business from scratch. When it comes to starting a business, there’s no given guide to success. Hence, many mistakes can be made by the entrepreneurs as each implement their own strategy. Many businesses start every year with great enthusiasm and flair, but most
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Sales growth is critical for the survival of businesses. Although salespeople need no incentive to work hard, algorithmic-guided selling can provide quite a boost. According to a recent survey by Gartner, nearly 51 percent of sales organizations have already deployed or plan to deploy algorithmic-guided selling in the next five years. While
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How To Stop Working Late And Increase Productivity. It’s night. I’m getting ready to leave the office, look down at my to-do list, and realise… YIKES … I still haven’t finished what I intended to. The same task that has been on my list for three days continues to linger. At
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What No One Ever Tells You About Finding The Perfect Mentor It is undeniable that mentoring is important for anyone who wants to climb the ladder of success –and rightfully so for many reasons. A mentor’s job is to help guide and train you for obstacles and even future successes. They
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The internet of things (IoT) is widely expected to have a paradigm-shifting effect on practically all industries. According to a recent estimate by IDC, worldwide spending on IoT is expected to hit US$ 745 billion this year and will surpass the US$1 trillion mark by 2022. The study further notes that the
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Banks And Fintech: Collaboration Or Competition? With the rapid growth and advancement of technology, it has led to the advent of a new digital era. Technology is becoming a mainstay, increasing efficiency, reducing the need for labour and replacing workers for manual jobs. Technology is also not restricted in any vertical but
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Microsoft and Pricewaterhouse Coopers, PwC have beckoned on the Central Bank of Nigeria, CBN and other regulators in the financial institutions to initiate standardised policy framework and regulations in the digital space as this would spur growth and development of the economy in general. The Microsoft and PwC also encourage the
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