Ex-Google Exec Create New Company To Make Videos Upload Easier

A former Google executive is creating a new company to eliminate the hassles that professional video producers — from sports leagues to YouTube sensations — face when trying to get their stuff online.

Serge Kassardjian, who previously managed sports, news and entertainment video content for the Google Play store, has teamed up with former SinglePlatform chief technology officer Randy Jimenez to launch the New York-based startup, called StayTuned.

Kassardjian says the venture will dedicate itself to cutting through the complexities of uploading and managing content across platforms like Facebook, YouTube, Snapchat and LinkedIn.

“There’s a ton of video out there,” Kassardjian told The Post. “Everyone from my real estate agent to the NBA is creating video.”

The problem, he says, is that “tech companies have made it very, very hard to reach” viewers.

“Every single place that you distribute requires a different format, settings, APIs,” he said.

Creators will be able to upload their video to StayTuned and optimize it for each platform, and then publish each post simultaneously.

StayTuned will provide software to users that will allow them to measure the performance of their videos across all channels, and make suggestions for how to improve their reach and engagement moving forward.

Kassardjian is targeting large enterprises such as sports leagues and online publications for StayTuned’s initial rollout, but wants to eventually make the service easily accessible to smaller social media influencers and mom-and-pop businesses.

“Our ambition is to have the entire video market,” he said.

StayTuned has raised more than $2.5 million since December from investors including NBA owner-backed CourtsideVC and New York-based Bowery Capital.

Bowery Capital’s Mike Brown Jr. said he was drawn to the company for the potential it has to eliminate a “clear pain point” for distributing video.

Kassardjian said StayTuned plans to charge users a monthly fee for access to its platform and tools, but added that pricing has not yet been determined. It is rolling out a beta program over the next several months, with a number of clients lined up to test its services.

Source-Nypost