Apple has announced it will be offering a series of art-based augmented reality experiences at its stores around the world.
The company will collaborate with seven lauded contemporary artists including Nick Cave, Cao Fei, Carsten Höller and Pipilotti Rist to create the works.
The project, called [AR]T Walk, is a walking tour through various city centres aiming to help the digital art works of artists come alive in physical spaces.
Select Apple stores in San Francisco, New York, London, Paris, Hong Kong, and Tokyo will be hosting the tours through mid-August, starting on the 10th.
As well as the walks, Apple Stores will be offering a 90-minute in-store ‘[AR]T Lab’ session that teaches attendees how to create augmented reality using Swift Playgrounds.
Swift Playgrounds is a development environment for Swift created by Apple which provides a testing ground that renders developer code in real time.
Essentially, this means that any customer can walk into an Apple store, take out their phone, and use an app to explore one of the works, or sign up for a tour to get the full experience with a loaner iPhone, for free.
Apple said that attendees will go hands-on with ‘whimsical objects and immersive sounds’ created by New York artist and educator Sarah Rothberg.